All-terrain vehicle name and logo
The Shadal cross-country vehicle is equipped with ultra-low-pressure tires, which allow it to pass the most difficult terrain.
Platform and positioning
The logo
The powerful and brutal look of the all-terrain vehicle became the basis for the logo. Three letters S (Shadal) symbolize the wide and robust body and multi-wheeled base of the machine, and also form the Russian letter Ш (Шадал). The tread pattern of the huge tires has become a metaphor for the obstacles that the all-terrain vehicle passes (mountains, swamps and forests) and found its graphic reflection in the form of facets that create volume.