The high level of trust among readers, which has been built up over the years, is the main criterion for the changes to be neat and unobtrusive. Therefore, it was decided to keep the characteristic slant of the letters of the former logo and the red color.
The first step was to "free" the letters of the logo lettering from the red line that pierced them like a skewer. If we look at this line in terms of meanings, a red thread comes to mind - a metaphor denoting the leading, the main point in something, such as the main idea in a text (Passes a red thread through the plot). In the abbreviated version, this line becomes a cursor that types the text - a metaphor for the transition to the digital age.