BEAMGO
Rebranding a transportation company
Task
To develop the brand platform and positioning of the transportation company. To come up with a name, logo and visual communications, and develop a website.
Solution
The result was a dynamic visual style that united all services under one image of a strong and moving company.
To develop the brand platform and positioning of the transportation company. To come up with a name, logo and visual communications, and develop a website.
Solution
The result was a dynamic visual style that united all services under one image of a strong and moving company.
Branding
Naming
Website
Advertising
Naming
Website
Advertising
Brand name and slogan
A lighthouse beam points the right way for seagoing vessels. We connected the shape of the beam with an arrow pointing in the right direction and developed this into the brand concept of Beamgo Transportation Company - On the Right Track.
A lighthouse beam points the right way for seagoing vessels. We connected the shape of the beam with an arrow pointing in the right direction and developed this into the brand concept of Beamgo Transportation Company - On the Right Track.
The visual language of the brand
The yellow triangle has become the basis of the visual language. It is flexible and easy to use, with excellent contrast and recognizability. Like a beam of lighthouse light, it focuses attention on an important element of the brand's materials.
The yellow triangle has become the basis of the visual language. It is flexible and easy to use, with excellent contrast and recognizability. Like a beam of lighthouse light, it focuses attention on an important element of the brand's materials.